Lenovo, Why Are You So Confused?

Remember when we mourned the Motorola brand in 2016? It seems Lenovo wants to bring the name back to life.
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Like Digital Trends pointed out, the redirection is somewhat surprising, given that Lenovo only started to reposition Moto as a sub-brand in early 2016. However,
the Chairman and President of Motorola Mobility, Aymar
de Lencquesaing said:

“In 2016, we just finished transforming ourselves. We have clarity on how we present ourselves.”

What does this mean, you might ask?

The widely recognized older branding — Motorola—will roll out everywhere, but the timing would depend on the region. He specifically mentioned Brazil as one of
Motorola’s stronger markets, no words on Africa.

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I guess the move was inspired by HMD, their decision to retain the Nokia brand and the recognition they are getting from that decision.

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