The Nokia 3310 is coming back; plus two other phones

We are getting accustomed to the fact that our beloved
Nokia, is now run by another Finnish company, HMD
Global. This new company has already picked up the
mantle, and launched the beautiful Nokia 6 .
As it stands,
the phone is apparently selling off like hot cakes. Units
are snapped up as soon as they are put up for sale. That
is a good thing.
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A recent report , claimed that HMD Global could launch a
refreshed Nokia N series. The phone would reportedly
carry a 6th generation Snapdragon chip, with an initial
production target of 500,000 units.


In a new series of reports , the same company wants to
launch 3 new phones – two smartphones and a feature
phone (like the famous Nokia 3310). First is the Nokia 5,
featuring a 5.2 inch 720p display, 2 GB RAM, and priced
at about $200. The second smartphone, Nokia 3 will be a
low-end device, priced at about $150.


The Nokia 3310 Re-born
Now to the part that interests me. The feature phone
reminding us of the great Nokia 3310. The phone is said
to be rugged, with long lasting battery life, and costing
around $60. What do you see in all this?
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It is clear to see the direction HMD Global is taking. First
we know that the Nokia name is popular. For that brand
name alone, people will buy your gadgets, but this is a
new dimension to it. Launching a kind of refreshed N-
series is a good move really. Even if the devices
launched won’t look like its ancestors, rekindling that
name, sends a warm nostalgic message to we Nokia
lovers. People will definitely buy.


Reincarnating the famous Nokia 3310 is another classy
move. Standing on the old glory of Nokia, these guys
could pull off great sales worldwide if marketed and
distributed right. The problem will now rest on the quality
of their devices. It would be wrong to market with the
Nokia name and hype, and end up releasing shitty
hardware.

That would spell disaster. All the same, I am
once again excited to see a new player make moves in
the smartphone OEM space, let’s hope HMD doesn’t
disappoint in the upcoming MWC later this month.

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