GSMA report: Almost half of mobile users only talk and text

As shocking as it may sound, it will interest you to know
that almost half of mobile users only make calls and
send texts with it. This comes at a time we assume that
more people are going on the internet. A huge number of
people have smart devices, and under use them. This
GSMA report reveals all these and more.
image
The new Global Mobile Engagement Index (GMEI)
measures the level of engagement of mobile phone users
across a wide array of use cases and services. This
survey covered 56 global markets and will be updated on
an annual basis. To be precise, 47% of mobile phone
users worldwide still only use their devices to make voice
calls and send SMS.

To collate results, consumers where divided into groups:
Aficionados (the most engaged with their devices),
Pragmatists, Networkers and Talkers. The Talkers are the
47%. You can take part in the online survey to discover
which segment you belong to. Click HERE.
Other important pointers from the report include:

•South Korea, Qatar and the US are the most
engaged with their mobile phones.

•More than 70 per cent of smartphone consumers
use their device to research information about
products and services.

•In African countries like Kenya and Tanzania,
around four in every five adult mobile phone
owners use their phones for mobile money
services.

0 Response to "GSMA report: Almost half of mobile users only talk and text"

Post a Comment