Facebook About To Launch Standalone TV App

We all aren’t alien to the fact that Facebook
have always had a thing for taking on big
tech companies like Big daddy Google,
Snapchat and so on, as well as buying off
small and potentially great companies –
though sometimes, their bids are rejected.
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Now, they are bringing the game to struggle
users with powerful video platform, YouTube.
Given the stats of people who watch videos
online today, I’m having an optimistic
thought that Facebook might be able to
cause some trouble here.

How are they about to go about doing this,
you might ask. Facebook is about to launch a
new standalone TV app. The new app will let
Facebook users watch videos from their
friends and their ‘liked’ pages on TV, as well
as watching the top live videos. Facebook
also said that it will recommend videos
based on ones you’ve already watched but
(presumably) on a much larger screen.

Any user with Apple TV, Amazon’s Fire TV
and Samsung’s smart TVs will be able to
view Facebook’s user-generated videos
through their own boxsets.

According to the Facebook CEO, powerful
Mark Zuckerberg, he says he wanted
“Facebook to become the place users go
when they “want to watch videos or want to
keep up to date with what’s going on with
their favorite show.”
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According to stats available, Facebook users
were watching more than 100 million hours
of video every day in early 2016, and
Facebook wants even more. It is expected
that the stats would have highly surpassed
the above figures.

The new app, which will launch in the next
few weeks, gives Facebook yet another way
to reach consumers interested in videos and,
most likely, another platform to sell video
ads. I’m sure they’ll surely be happy with this
one and use it to its maximal stretch.

Well, we’re waiting to see the “war” that’ll go
on between the big player in this industry and
what Facebook is cooking in the pot. We’re
watching in HD.

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