Apple has Samsung on the ropes like never before

The battle of being the biggest player on the mobile market is a two-horse race: Samsung and Apple have been trying to outdo each other for years, but over the last several months,
it seems that the balance of power has shifted quite noticeably in favor of the latter.

In a research note distributed on Thursday, Drexel Hamilton analyst Brian White states that "Apple has Samsung on the ropes like never before in recent memory". If we take all the recent facts and events under consideration, White's claimdoes seem logical.

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The Galaxy Note 7 disaster and the arrest of Samsung's heir
apparent Jay Y. Lee have dealt a huge blow to the company's
reputation. Although strong demand for displays and memory
chips ensured good profits for Q4 2016, the South Korean
manufacturer had to postpone the unveiling of its upcoming
Galaxy S8 flagship in order to ensure that there won't be any
safety issues.

Meanwhile, Apple managed to sell a record 78.3 million
handsets during the same period, which signalizes that the
company is very much on the rise. Cupertino is also the
current leader in Fortune’s top 50 most admired companies,
while Samsung didn't even make the cut. Brian White adds
that speculations around the upcoming iPhone 8 have
managed to spur great interest from consumers, which is a
definite boost to Apple's stock value.

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